And Don’t Call Us Mormons: The LDS Church and Language Control

I’m a Mormon billboard

30TCMOR1.jpg The Church of Jesus Christ of Latter-day Saints will launch its “I’m a Mormon” campaign next week in 13 cities, including Denver, in an effort to dispel myths about the religion. Billboards, TV commercials and Internet banner ads will direct people to, which provides information about the faith and has profiles of Mormons throughout the world. (Courtesy Church of Jesus Christ of Latter-day Saints)

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